Authenticity Is The New Currency.
Gone are the days of faking it until we make it.
We are heading into a new world in which the way forward means being our most Authentic selves, but what does this mean, and how can we truly invest in this new currency?
Have you noticed a shift over the last couple of years and how we’ve become less attuned to inauthenticity, turned off by fakeness and generally feel yucky by anything that feels forced down our throats? It’s why we no longer put up with the hard sell or the pushy nature of the old world.
Instead, we are turned on by the realness of people, we’ve connected to a deeper level of truth and felt the vibe of places, situations, and people. We’ve been craving for a more Authentic world for a long time, a world which trades on a new type of currency.
Furthermore, we are no longer investing in things, we are investing in people. That doesn’t mean the product or service is meaningless, it’s just secondary. The real investment is in the way we connect to other people’s Authenticity. Community and cocreation are more important than ever, we want people we like to succeed, and this can only come from revealing our true selves.
We’ve seen this in the growth of supporting our local communities and local people, we’ve seen this in the rise of creatives starting out or taking their…
